DISPLAX™ DEVELOPS OPTIMUS CONCEPT STORE IN CASA DA MÚSICA
DISPLAX™ DEVELOPS OPTIMUS CONCEPT STORE IN CASA DA MÚSICAOPTIMUS MOBILE TELECOMMUNICATIONS UNVEILS A REVOLUTIONARY INTERACTIVE RETAIL STORE
))
Futuristic space designed by KRAM/WEISSHAAR, architectural project by REM KOOLHAAS
The new OPTIMUS Concept Store, located at Casa da Música, in Oporto, Portugal, is creating an enormous buzz around its visitors with the interactive sensations and experiences it generates on the users.
))
DISPLAX™ INTERACTIVE SYSTEMS developed the technology – hardware, software and contents – specifically for this project which is becoming a world reference for interactive retail stores.
“With this store, OPTIMUS positions itself one step ahead of any other telecommunications company worldwide by setting the future trends for both telecommunications and retail markets alike” says Miguel Oliveira, from DISPLAX™.
DISPLAX™ INTERACTIVE SYSTEMS had already surprised the world, in 2004, being the first company to showcase interactive transparent screens like in Minority Report. Now, DISPLAX™ surprises again, this time by making real a futuristic machine imagined and designed by Kram/Weisshaar, world renown as DESIGNERS OF THE FUTURE.
))
One of the most innovative elements of this project is the facade. More than 20 meter of tri-dimensional interactive projection, resulting in a spectacular night show, only possible thanks to several DISPLAX™ Interactive Systems combined.
The store’s facade is rapidly becoming an iconic tourist spot, generating a lot of buzz, flashes and wonder. It is located in Avenida da Boavista, the city’s main street and Europe’s longest straight road within the city limits. It is also adjacent to CASA DA MUSICA, a contemporary cultural icon.
When walking on the street, people are amazed by the effect of the facade that follows them as they walk by and interacts with their movements.
))
From the inside, the technological heart of this futuristic space is called the EXPERIENCE BLOCK and was designed by KRAM/WEISSHAAR, also known for designing the PRADA stores in Los Angeles and New York and for their creation of the BREEDING TABLES.
This machine is composed by several modules where users can have a unique and innovative experience of the brand’s large array of products that they have to offer.
For the development of the EXPERIENCE BLOCK, DISPLAX™ R&D team had to create specific technologies and products in order to create the designed modules of the machine. The technical know-how of the R&D team was crucial for implementing such an innovative project.
| | )){kind=small} | )){kind=small} | )){kind=small} |
)){kind=small} | )){kind=small} | )){kind=small} | )){kind=small} | )){kind=small} |
For more informations regarding the interactive technological equipments created for this project, please visit us at DISPLAX™ Interactive Systems
The Concept Store was inaugurated with the presence of OPTIMUS’ CEO, Angelo Pauperio. “No one other than OPTIMUS could take such bold step. We are leaders of creating and adopting advanced and innovative solutions”, said Angelo Pauperio.
This project gathered partners of worldwide recognition, such as the OMA – Office for Metropolitan Architecture, from Rem Koolhaas, the Kram/Weisshaar design team, and for the technological development, Displax™ Interactive Systems.
posted by Pedro @ 7:17 AM
0 comments
